The brief was to create collateral for a rewards programme going out to car audio dealers. The communication had to inform, excite and get the dealers to have a preference for Sony car audio products. A concept was created around the idea of 'filling up' on Sony - that if they keep track of their sales they can fill up on free petrol, grocery and liquor vouchers and go in the draw to win prizes. Brochures were created to promote the programme and forms to redeem the vouchers.
Client of & designed at: Switch
