Telecom hosted a select group of clients to the Rugby World Cup. The brief was to inform and excite these clients leading up to, during and after the event. The attendees were given teasers as a lead up to the event as invites which housed inset studs from Rugby boots. Just prior to the event they received consistently branded jackets, bags, horns and seat cushions for the games. One of gifts was a small pack that contained face paint (and an application guide), All Black team info, songs and national anthem words.