Hocking Stuart was looking to reinforce its position as the industry leader with a complete overhaul of its corporate identity. A brand and visual style was developed that is modern, dynamic and reflective of the company’s values. It was the biggest change in the brand’s history. Every customer touchpoint has been considered and updated. From business cards to lapel badges, auction boards to office facades. The scope of work was immense involving rebranding forty Hocking Stuart offices. Completely new marketing materials had to be conceived and prepared, to compliment the new brand platform.