Headspace is a national mental health initiative with a focus on young people, aged 16-24 years. The brief was to create a concept for a campaign that would get the newly created brand noticed on a very tight budget. The campaign targeted schools and universities with direct marketing outdoor advertising. The idea enforces the brands name and uses haunting portraits to put across the message.
![](https://cdn.myportfolio.com/37e04ac3-4158-4524-acf2-531cc2198299/1b3e48c7-c75a-491e-96c0-ac8b5f2d7497_rw_1200.jpg?h=469a2fc9b6c4b398770c707fa83a8c24)
![](https://cdn.myportfolio.com/37e04ac3-4158-4524-acf2-531cc2198299/89a3c521-6a0f-4dbc-aff7-bee5bcbc3ce0_rw_1200.jpg?h=79de208580e9e08e53db2a371d1aac12)
![](https://cdn.myportfolio.com/37e04ac3-4158-4524-acf2-531cc2198299/9ff6e4e5-54bb-4597-a52c-957d62df5bb4_rw_1200.jpg?h=237aa092a858bb12f0b193f94b80c422)
![](https://cdn.myportfolio.com/37e04ac3-4158-4524-acf2-531cc2198299/b619ea40-6d68-4097-9f6f-989a40758470_rw_1200.jpg?h=c040b07dc24930c45c02b683855b4547)
![](https://cdn.myportfolio.com/37e04ac3-4158-4524-acf2-531cc2198299/6e961857-9f94-4df9-8c70-bbd66e5a12a8_rw_1920.jpg?h=f2befef637e81855221b63a786d59681)
Client of & designed at: Sense Advertising